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by Anggi Perwitasari | Tags: news, andy rubin, android, smartphone, gadget, google
dnaarttechnology.weebly.com - Andy Rubin and his colleagues created the Android as a startup in 2003, but was acquired by Google in 2005 and eventually grew to dominate the smartphone market. Rubin towards Android, then moved on to other projects at Google in 2013. He eventually left the company last year. Now, information is reported that Rubin will be involved with Android again, but on the hardware instead of software.
Since leaving Google, Andy Rubin has created a startup incubator called Playground Fund, which has raised more than $ 300 million in capital. He invested in the field of artificial intelligence and augmented reality, but the allure of Android is difficult to ignore. Rubin has formed a team to launch a new smartphone company that will make Android devices.
Google is reportedly worried about the dominance of Apple in the premium smartphone market . Some high-end Android phones are finding success usually quite far from the influence of Google. For example, the Samsung Galaxy S series devices are highly customizable with Android and exclusive services. Google Nexus 6P has been widely praised for the overall quality and reasonable price (about $ 200 cheaper than the iPhone), so it's at least in the right direction.
When Rubin came out, he was replaced by Sundar Pichai, who is now CEO of Google reorganization. Rubin knows what it takes to make a good Android devices, so that the cooperation between him and Google could produce some interesting results. We may eventually have an OEM who can build a Nexus device-such as a sustainable business. You could argue Motorola has been trying to do that, but it has been losing money. Even with a familiarity with Android, it remains difficult to get into the smartphone market now.
Look OnePlus struggle with the fulfillment of the supply, the supply chain, and customer support. HTC, lost their land to competitors such as Samsung. Meanwhile, the budget room phones are getting very competitive with Chinese OEMs such as Huawei and Xiaomi, both of which can be assembled with cheap hardware. Rubin should have the startup Android will need to have the privilege, and so far it is not clear what will be shown. Maybe it will be something to do with the design of the hardware components by the proposed of Google.
sources: technobuffalo(dot)com